By Carla Pittaluga, Senior brand Strategist

Carla Pittaluga is a Senior Brand Strategist and Communication Expert with over 20 years of experience in brand strategy, creative direction, and corporate communications. She works with leaders, founders, and organizations to design reputations and build brand legacies — aligning creativity, personal and corporate branding to drive visibility, credibility, and long-term impact.

In a world where your digital footprint is your first impression, a powerful personal brand isn’t a luxury—it’s your most critical professional asset. But how do you build one that is authentic, influential, and opens doors?

Participants to this workshop will gain a clear understanding of what shapes reputation and why it matters today — discovering personal branding as a mindset that helps professionals understand how they are perceived, communicate with purpose, and strengthen their presence authentically.

Time schelude

Start: 23 April 2026

Finalización: 1st June  2026

Sessions: every Thursday a total of six worshop of two hours (12 hours)

Modality: online

Target Audience

Primarily designed for women in leadership, entrepreneurs, and professionals who want to strengthen their personal brand, elevate their visibility, and position themselves as thought leaders.

The program is also open to men who share these goals and wish to take a strategic, self-driven approach to building their reputation and influence.

What will you learn?

Participants will:

• Define their brand foundation.
• Craft a compelling personal story that reflects their journey
• Strengthen their digital presence, particularly on LinkedIn
• Build and activate a strategic professional network
• Identify signature topics and thought leadership opportunities
• Design a one month activation roadmap to turn strategy into visible action

Discover our course here