Cash & Love reinvents the couple’s relationship with money
By Forbes
December 20, 2024
Cash & Love is the result of the personal story of Lady Grâce and her husband Valestin Pitou. After their marriage, the couple encountered numerous financial challenges, sources of frustration and incomprehension.
Concerned that these difficulties were marring the harmony of their relationship, Lady Grâce and Valestin took matters into their own hands. They realized that the key was financial education, and very soon they were able to build up a solid nest egg on a single income and, in the process, set up their first company: Ophel Business.
Active in real estate, e-commerce and car rental, this success has aroused the interest of those around them, particularly couples, curious to understand the keys to their success. To share this knowledge, the couple came up with a new idea: to create a company dedicated to the financial education of couples. As the couple testifies, Cash & Love’s mission is to provide fun tools, advice and practical resources to enable couples to manage their finances in a serene, collaborative and efficient way.
A first playful tool : the card game
The Cash & Love card game card game is a first step in opening up the conversation around money. Comprising six categories – exchange zone, vision and plans, financial state of play, saving and increasing resources, challenges, optimizing spending – this interactive game is designed to arouse curiosity and encourage couples to make new financial resolutions together, by creating common goals.
This game is about much more than finances, it’s about taking stock of your life’s plans, without pressure, and giving yourself the means to implement them.
Personalized support
Together, Lady Grâce and Valestin have written a practical guide called 5 steps to boost and transform your couple’s finances. The book is designed to help couples plan, optimize and manage their finances.
In addition to this guide, which can be purchased online, couples can contact Lady Grâce and Valestin directly for personalized coaching. The strength of their coaching lies in the ability of Cash & Love s ability to adapt to all couple profiles and to their respective incomes, whether modest or comfortable.
“We want to demystify the subject of money by demonstrating that today it’s possible to start investing and saving even on a small budget,” Lady Grâce points out.
Special attention for the bride and groom
Lady Grâce and Valestin have also co-written the guide available online: How to organize your wedding without breaking the bank?This book, specially designed for future brides and grooms, offers practical advice to help them plan their big day, while initiating essential discussions about their future plans.
Future prospects
“We are currently working on two projects: firstly, the design of group training courses around financial education for couples, and secondly, the organization of bootcamp events, welcoming couples wishing to deepen their knowledge of finance over a weekend,” confides Valestin.
Cash & Love also aims to build a strong community, where couples can encourage each other and share their experiences around financial management. In addition, thanks to their Love & Money” podcast Lady Grâce and Valestin continue to break down taboos about money within couples. Available on all platforms.
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