Since 2018, Lucía and Paula have been at the helm of Escape the City, accumulating five years of experience in facilitating games, dynamics and processes in various countries, including Spain, France, Japan, China, India, Senegal, Kenya, USA, England and Finland. Her work has focused on managing a wide network of street escape rooms in multiple cities and customising new experiences for companies and institutions seeking to apply escapist dynamics for transformative and impactful purposes. Escape the City is an innovative initiative that gamifies important messages through team-based experiences and games. What began as a street tour through the streets of Madrid has grown exponentially, and they are now present in 16 cities. The company not only attracts groups of friends, but also companies, with its programme called ‘El Desafío de Empresas’. These corporate experiences are tailor-made, taking into account space, theme, duration and number of participants, offering a flexible and powerful tool to communicate and raise awareness through the experience.

One of the most ambitious projects has been the implementation of travelling escape rooms in 24 villages in Navarra. This project, called Conecta Navarra Rural, seeks to revitalise rural areas through activities that promote digitalisation, sustainable mobility and knowledge of local products. Through 126 free escape room sessions, this initiative not only provides entertainment, but also contributes to social cohesion and community development in areas facing significant demographic challenges.

In addition to her work at Escape the City, Lucia has collaborated on multiple projects that integrate technology and education. Her focus on creating innovative educational experiences has led to the creation of her own business, Leventop, a small company that organises tailor-made events for corporate teambuildings, hen parties and ‘any other kind of celebration’.

The Escape the City project reflects Lucia and Paula’s values: a love of travel, education and social impact. These values are integrated into every aspect of the business, from the conception of new experiences to their implementation and development.