Build Your Reputation, Build Your Value
Training: Six Workshop Series: Your brand Activation Journey
In a world where your digital footprint is your first impression, a powerful personal brand isn’t a luxury—it’s your most critical professional asset. But how do you build one that is authentic, influential, and opens doors?
Participants to this workshop will gain a clear understanding of what shapes reputation and why it matters today — discovering personal branding as a mindset that helps professionals understand how they are perceived, communicate with purpose, and strengthen their presence authentically.
Presentation
Six-Workshop Series: Your Brand Activation Journey
A strategic and practical group program designed to help participants turn clarity into visibility and influence.
Through six interactive 2-hour workshops, participants will learn how to define their personal brand, communicate their story, and activate their professional reputation both online and offline.
This is not one-on-one consulting, but a guided group experience where participants will learn to develop their own brand strategy through exercises, reflection, and peer exchange, supported by the trainer’s strategic guidance.
Carla Pittaluga, Senior Brand Expert
Carla Pittaluga is a Senior Brand Strategist and Communication Expert with over 20 years of experience in brand strategy, creative direction, and corporate communications. She works with leaders, founders, and organizations to design reputations and build brand legacies — aligning creativity, personal and corporate branding to drive visibility, credibility, and long-term impact.
Inspiring Words
Your Reputation is Your New Currency. It’s Time to Invest It Wisely.
What shall I receive?
Each module combines group mentoring, guided exercises, and practical tools for independent application.
Target Audience
Primarily designed for women in leadership, entrepreneurs, and professionals who want to strengthen their personal brand, elevate their visibility, and position themselves as thought leaders.
The program is also open to men who share these goals and wish to take a strategic, self-driven approach to building their reputation and influence.
What Will I learn?
Participants will:
- Define their brand foundation.
- Craft a compelling personal story that reflects their journey
- Strengthen their digital presence, particularly on LinkedIn
- Build and activate a strategic professional network
- Identify signature topics and thought leadership opportunities
Design a one month activation roadmap to turn strategy into visible action
Explore our Course
Workshop 1 – Build Your Brand Foundation
Focus: mission, vision, and value proposition
Includes templates and peer feedback
Workshop 2 – Craft Your Storytelling
Focus: turning your professional journey into an authentic narrative
Includes storytelling framework and writing exercises
Workshop 3 – Strengthen Your Digital Presence (LinkedIn)
Focus: aligning your profile with your brand positioning Includes LinkedIn checklist and real examples
Workshop 4 – Build a Strategic Network
Focus: mapping your connections and planning your outreach
Includes relationship mapping template
Workshop 5 – Position Yourself as a Thought Leader
Focus: defining signature topics and exploring visibility formats (articles, speaking, panels)
Includes signature topics template and examples
Workshop 6 – Build Your 1-Month Activation Roadmap
Focus: turning strategy into action
Includes roadmap framework to plan and track actions
Training Schedule
Requirements
- Intermediate English level
- Active LinkedIn profile (for Workshop 3)
- Commitment to attend all sessions and complete exercises independently
Need more information? please contact Carla Pittaluga
Start: 31st March 2026
Finalización: 1st May de 2026
Sessions: every Thursday a total of six worshop of two hours (12 hours)
Modality: online
Material included
- Six PDF templates
- Storytelling and Signature Topics Frameworks
- LinkedIn Audit Checklist
- One-Month Activation Roadmap Framework
Mentoring Format: Collective mentoring during sessions with group discussions and personalized guidance.
Exercises & Readings: Practical assignments and optional readings to support individual progress between sessions.
Costs
Costs per individual
Costs per individual (GWMH Members)
375,00 Euro
350,00 Euro
REGISTRATION
Unlock your potential
Carla promotes the visibility of the women leaders, especially those who are undergoing professional or migratory change. She has faced the challenge of reinventing herself in a new country, in another language, and has done so with courage, community and purpose. In his experience, the personla branding is not vanity, it is identity. It is not about speaking louder, but about communicating clearly who we are, what we offer and why it matters