The Mindset of Personal Branding

“Reputation doesn’t just happen — it’s built by design.”

Webinar Tuesday 27 January 2026-12h00-13h15 CET

Carla Pittaluga, Senior Brand Strategist

Carla has  spent 20 years helping organizations design reputations and build trust. Today, we’ll see how those same principles apply to people and their professional growth.

Your Reputation is Your New Currency. It’s Time to Invest It Wisely.

In a world where your digital footprint is your first impression, a powerful personal brand isn’t a luxury—it’s your most critical professional asset. But how do you build one that is authentic, influential, and opens doors?

This 60-minute webinar explores how personal branding has become a key factor in professional visibility and leadership growth.

Participants will gain a clear understanding of what shapes reputation and why it matters today — discovering personal branding as a mindset that helps professionals understand how they are perceived, communicate with purpose, and strengthen their presence authentically.

This session explores the core ideas behind reputation and what strong brands teach us about trust and recognition:

• Professional Identity: How others perceive your expertise and contribution.
• Visibility and Recognition: How communication creates connection and credibility.
• Authentic Leadership: How alignment between values, actions, and communication builds trust.

This session is your launchpad. It’s the perfect introduction to our deep-dive, six-workshop series, “Your Brand Activation Journey,” where you’ll build your complete personal brand strategy from the ground up.

Who should join? Ambitious professionals, entrepreneurs, and leaders ready to take control of their narrative and build a career that truly reflects their worth.

Key Takeaways

• Understand what personal branding really means — and why it matters.
• See how companies and people build trust in similar ways.
• Recognize how communication and consistency shape reputation.
• Reflect on visibility, leadership, and how others see your value.
• Explore how gender and leadership reputation influence opportunities — and how shared visibility supports inclusion.